Inspiring the Next Generation through Career Events

Aviagen® Turkeys Ltd (ATL) have been attending the local country shows to help recruit emerging talent and create a positive brand profile. These shows also gave the opportunity to showcase the different options for turkey meat, with the potential to eat it all year round and not just for Christmas, along with the top benefits for eating turkey in the UK.

This included having samples produced by Buttercross Butchers of turkey sausages, turkey burgers and marinated turkey breast available for the public to try, along with turkey pies produced by The Pie Life. The samples were very well received with many visitors explaining they had never eaten or thought to have turkey in that form, as they just have it for Christmas.

The Royal Cheshire Show has been the premier summertime agricultural event in the North West of England for 186 years. Over 80,000 people visited the show over the two days in June 2024, which gave ATL a great opportunity to speak to a variety of people and explain about the turkey industry and the opportunities available. This show supports the younger generation with many Young Farmer interactions, giving ATL the chance to speak about poultry career paths and finding out if it could be of interest to the students studying agriculture.